What’s the one thing most retail marketing companies cannot deliver?





Memorable and engaging retail experiences only happen when all the elements, both tangible and intangible, work together in a planned and cohesive way. To achieve that, you need a partner who truly understands the realities of retail and knows how to address those factors.

For more than 75 years, DCI has helped some of the world’s most successful brands deliver retail experiences that engage and delight. Our success has been built one interaction at a time.


Solid relationships are ones that continue to grow and flourish. We’re proud to have built trusted partnerships with our clients that have endured for decades.

Our full range of integrated retail solutions allows brands to not only address their immediate program requirements but continue to evolve and expand to meet ever-changing customer and market needs.

We’re in it for the long haul, always looking ahead to ensure your long-term success.

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By the Numbers

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77 years and counting

We've been helping to activate brands, empower retailers and engage consumers for almost eight decades.

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400+ Industry Awards

Our industry leadership has been recognized by more than 400 awards for outstanding merchandising throughout our history.

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3 Locations & Worldwide Reach

With offices in Milwaukee, Detroit and India, and relationships with suppliers and partners across the globe, we're there where our customers need us.

Our History


In 2015, DCI was acquired by Marmon, Inc. and became part of the Berkshire Hathaway family of companies. This gave us access to even greater financial strength, global reach and breadth of capabilities for our clients.

DCI Marketing continues to grow and thrive, continually enhancing our capabilities to take on the rapidly changing world of retail.


In 2006 DCI was acquired by IMI, a global manufacturing and merchandising company based in the U.K. This expanded our global reach and provided a solid financial footprint for growth.

During this period, we saw rapid growth in our services and capabilities:

    • We launched our LiveGuide® digital platform and became a leader in retail digital engagement, particularly in automotive dealerships.

    • We created interactive digital solutions such as the Subaru Digital Showroom and Nissan Personalization Studio.


In 1980, Display Corporation International moved into its new headquarters in Glendale, WI and we changed our name to DCI Marketing to encompass the additional marketing services offered to our clients.

DCI Marketing was sold to five individuals and W.E. Hoard & Sons, an agricultural publisher in Fort Atkinson, WI. The DCI headquarters doubled in size with a 48,000-square foot addition and we purchased Telemar, Inc., a Milwaukee-based telemarketing firm.

In the nineties, DCI Marketing continued its run as a top award-winning company by collecting the POPAI 1990 Display of the Year award for our A.T. Cross display, as well as two 1992 international POPAI of Europe awards for our Parker Pen and Nike displays. DCI won its second POPAI Display of the Year award in 1995 for our Nissan dealership display.

We also created a new department to address the growing need for interactive engagement with digital and web-based displays. DCI regional sales offices were expanded to include Chicago, Dallas, Los Angeles and New York.


In the sixties, our company name was updated to Display Corporation International to reflect our expansion into new services, including direct marketing, and entering the international market.

A fire in late August 1979 completely destroyed our headquarter facilities in downtown Milwaukee. DCI and its employees showed resilience and client commitment by opening the very next day, operating from employees’ homes and our assembly facility.


In 1944, founder Lloyd A. Sauer purchased ColorPrint Products Printing. The company began producing window display signs for shoe stores. Throughout the forties, ColorPrint Products worked with one of our longest-standing clients, Cadillac.

The fifties brought rapid growth and our services expanded to include point-of-purchase displays. The company name was changed to Display Corporation Milwaukee. In 1951, we won three Outstanding Merchandising Achievement awards (OMAs) in the first annual Point-of Purchase Advertising Institute (POPAI) Display Awards Contest.

Additional offices were opened in Chicago, Detroit and New York, and our name was changed again to Display Corporation to reflect our national expansion.

Marmon Group is a progressive leader passionately devoted to the retail industry. From the stockroom to the parking lot and everything in between, our brands work in partnership to upgrade every aspect of the retail environment.

Learn more about the Marmon Group